How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn’t result in finger pointing between sales and marketing? How do you know who’s not performing?
On this episode of the If You Market podcast we talk with Michael Gordon about Sales and Marketing alignment and how to use accountability to keep Sales and Marketing working as a team.
Michael Gordon is the President of Sandler Training in Calabasas California. He brings over 15 years of real-world sales, training, coaching and management experience ranging from seed stage technology startups to fortune 1000 companies. Michael works alongside his clients to achieve higher levels of sales success through training, coaching and ongoing reinforcement.
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If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
