B2B Marketing, The "If You Market" Podcast

136#: Funnels are Weak and Lazy, with Ziv Raviv

by If You Marketon June 15, 2021June 18, 2021

Does your company have an effective lead party?

This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales.

Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that are generating hundreds of thousands of dollars every year. He launched 5 money-making podcasts and is a father of three amazing kids.
Through Kivi Media, Ziv constantly produces free educational podcasts and builds premium life-changing laser-focused online schools.

Contact : Ziv Raviv

https://www.linkedin.com/in/zivraviv/
https://dailycookie.co – Daily Cookie Monthly Flat Rate Copy Service ($360/m)
https://kivimedia.co
https://zivraviv.com

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)