B2B Marketing, The "If You Market" Podcast

150#: How Topic Clustering Optimizes Content at Scale, with Skyler Reeves

by If You Marketon December 7, 2021October 17, 2022

Is your content competing with itself for attention?

This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn’t compete internally and how to figure out what content to create first. It’s about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad.

Meet Skyler Reeves. As a CEO & Founder of Ardent Growth, he helps B2B SaaS brands find a clear path to content marketing ROI through leveraging data, machine learning, and creativity.

Contact : Skyler Reeves

Company website: https://ardentgrowth.com/
LinkedIn: https://www.linkedin.com/in/skylerreeves/

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)