B2B Marketing, The "If You Market" Podcast

163#: Email Marketing Basics pt2 and 3, With Kelsey Johnson

by If You Marketon June 7, 2022June 7, 2022

This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more.

Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email
automation platforms. She specializes in helping entrepreneurs and side hustlers make more
sales in less time through the power of automation, effective subject lines and email copy,
landing page design, and eCommerce tools. Kelsey wants to help everyone with a business
find simple, affordable, and effective ways to make more money.

Contact : Kelsey Johnson

Kelsey on LinkedIn: https://www.linkedin.com/in/kelseylinnea/
AWeber
Free Month Trial of Aweber
Twitter: @kelseycolorado
PDF – 10 keys to email marketing
PDF – Email Creative Types and Tips
ReallyGoodEmails.com

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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Transcript:

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)