B2B Marketing, The "If You Market" Podcast

182#: Belonging to the Brand, with Mark Schaefer

by If You Marketon February 28, 2023April 26, 2023

Do you have a brand community?

This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book “Belonging to the Brand”, value based communities, Chat GPT, and much more.

Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world.

Contact : Mark Schaefer

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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Transcript:

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)