In this episode, Mike shares what led to his passion for webinars and makes a compelling case for why high-quality webinars should be near the top of the list of enduringly successful marketing strategies.
Why would people want to outsource anything (including webinars)?
Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution.
That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)