The "If You Market" Podcast

#7: Multitouch Marketing Makes the Difference, with Terry Hedden

by If You Marketon November 21, 2017May 7, 2019

How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up.

Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy.

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Contact Terry Hedden:
LinkedIn: https://www.linkedin.com/in/terryhedden/
Twitter: thedden03
Website: www.marketopia.com

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Transcript:

About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)