153#: Why Brand Doesn’t Matter, with Paul Cowan
Are you wasting time and resources on “Brand”? Brand is…
The “If You Market” Podcast
THE ONLY PODCAST THAT MARKETS THE SH!T OUT OF IT.
The If You Market podcast is a long form casual conversation exploring B2B marketing ideas and tactics with industry experts. Each episode features a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
We believe IF YOU MARKET, THEY WILL COME.
Meet the If You Market podcast host, Sky Cassidy – an accomplished B2B marketer and CEO of MountainTop Data, and his co-host, disruptive PR evangelist Karla Jo Helms.
If you would like to suggest a guest, contact us at info(at)ifyoumarket.com
Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.
iTunes short link: https://goo.gl/nfMMtW
152#: Insert joke here, Humor in Copywriting, with Dan Nelken
Brand or Bland? This week on the If You Market…
151#: Walled Gardens vs Owned Marketing, with Dave Fink
Should you create your own markets or use curated ‘Walled…
150#: How Topic Clustering Optimizes Content at Scale, with Skyler Reeves
Is your content competing with itself for attention? This week…
149#: European B2B Lead Generation in the Age of GDPR, with Byron Crowell
Do you know everything you need to about GDPR? This…
148#: Marketing to Software Engineers, with Karl Hughes
Are you part of the cultural world your audience lives…
147#: How Data Standards Drive Marketing Performance, with Verl Allen
What are your biggest data issues? Verl is betting it’s…
146#: Planning for Privacy-First Marketing, with Quimby Melton
How concerned are you about the effects of data privacy…
145#: Revenue Rules or Revenue Rules!, with Cody Ward
How much attention does your Marketing department give to Revenues?…
144#: Automation from Lead to Sale, with Pieter K de Villiers
What do you do to make sure leads don’t fall…