This week on the If You Market podcast we talk with Erica Lanyon about the importance of aligning sales & marketing.
With a “get it done” attitude, Erica is great at juggling multiple priorities and evaluating situations from every possible angle. She excels at developing and executing strategic marketing plans that result in substantial revenue growth and building brand reputation.
Erica has been both a marketing consultant and a corporate marketing leader for most of her career, enabling her to identify the right prospects in the right markets and engage with them along the customer-buying journey. She has a knack for building marketing departments from the ground up and transforming them into accountable, revenue-generating centers of excellence.
Erica holds a B.F.A. from the University of Texas at Austin and a Masters of Arts from St. Edwards University.
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YouTube: https://youtu.be/0aiBjOwDFU8
Contact Erica Lanyon
LinkedIn: https://www.linkedin.com/in/ericalanyon/
Twitter: https://twitter.com/EricaLanyon
