What’s Agile Marketing? If you don’t know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing including why you should use Agile Marketing techniques and how to implement. Scrum, KanBan, Wip Limits, Sprints and how to run a successful Agile Marketing Pilot.
Andrea Fryrear is the co-founder of AgileSherpas, the world’s leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She’s the author of Death of a Marketer, which talks about marketing’s troubled past and charts a course to a more agile future. Andrea is also a Certified Professional Agile Coach and Agile leader, a certified Scrum@scale practitioner and Scrum Master.
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Contact Andrea Fryrear:
www.agilesherpas.com
AgileSherpas Blog
Book – Death of a Marketer (on Amazon & Audible)
LinkedIn: www.linkedin.com/in/afryrear
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
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