Is your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality.
Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing.
Contact Allen Adamson:
https://www.linkedin.com/in/allenadamson/
Book: BrandSimple: How the Best Brands Keep it Simple and Succeed
Book: BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Book: The Edge: 50 Tips from Brands that Lead
Book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
https://www.marketingprofs.com/articles/2019/40737/five-surefire-ways-to-boost-your-b2b-marketing-contents-readership
https://www.mediapost.com/publications/article/337069/d2c-should-borrow-old-school-tactics-for-new-multi.html
https://www.brandingmag.com/2019/07/20/the-top-three-reasons-brands-fail-to-stay-relevant-and-in-business/
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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