Today’s Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman.
In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success.
Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors. He’s a classically-trained ad exec who cut his teeth at top tier agencies, including The Richards Group, DDB Worldwide, and Ogilvy & Mather. Now your thinking, whoa, that sounds like consumer marketing, Yes, Jason is going show us what us B2B marketers can learn from B2C.
Contact Jason Rockman:
www.definition6.com
https://www.linkedin.com/in/jmrock/
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
