Is your marketing relevant to your customers, or are you marketing snow to Eskimos?
On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It’s all about how to narrow your target enough to provide relevant messaging.
Bill Cates, is a referral marketing expert at Referral Coach International where he helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions. Inducted into the Professional Speakers Hall of Fame in 2010, Bill is a highly sought-after speaker, consultant, and author who has delivered his business-growth message on 5 continents.
Contact Bill Cates:
- Website: https://www.ReferralCoach.com
- Go to https://www.ReferralCoach.com/resources for everything from free resources to individual and company wide program options.
There you can also follow their blog, subscribe to their youtube channel, sign up for upcoming free webinars and create your own free referral improvement checklist. - book : radical relevance, sharpen your marketing message and cut through the noise.
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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