B2B Marketing, The "If You Market" Podcast

151#: Walled Gardens vs Owned Marketing, with Dave Fink

by If You Marketon December 21, 2021October 17, 2022

Should you create your own markets or use curated ‘Walled Garden’ audiences?

This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you own your audience, like physical mail, email and phones, and the convenience and speed to market provided by platforms like Facebook (Meta), google ads, and LinkedIn.

Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world.

Contact : Dave Fink

Website: www.postie.com
Dave’s LinkedIn: https://www.linkedin.com/in/davidlfink/

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)