B2B Marketing, The "If You Market" Podcast

162#: Email Marketing Basics pt1, With Kelsey Johnson

by If You Marketon May 24, 2022May 24, 2022

How’s your email game?

This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more. Keep an eye out for part 2 where we continue our conversation on email marketing.

Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email
automation platforms. She specializes in helping entrepreneurs and side hustlers make more
sales in less time through the power of automation, effective subject lines and email copy,
landing page design, and eCommerce tools. Kelsey wants to help everyone with a business
find simple, affordable, and effective ways to make more money.

Contact : Kelsey Johnson

LinkedIn: https://www.linkedin.com/in/kelseylinnea/
AWeber

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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Transcript:

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)