This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips.
Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook.
Contact : Michael Greenberg
- https://www.linkedin.com/in/gentoftech/
- www.callforcontent.com – podcast consulting
- Podcast360.com – podcast production
- podcastscore.com Beta access to podcast revenue and valuation tool
- Squadcast – Audio Podcast
- Riverside – Video Podcast
- Otter.ai, descript.com – transcription
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If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
