Francisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the ‘NOW’ Generation.
Francisco Serranois a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development.
Prior to starting 121, Francisco worked as the Director of Client Services at Alazraki, one of the leading advertising agencies in Mexico. He also served in leadership roles at C&A, a European retail store conglomerate, where he headed communications management and new product development. He’s been a key player in many international brand implementations such as McCormick, Bayer, Heineken, Cadbury, OxiClean, Ferrero Rocher, and Hershey’s.
Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com. You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)