145#: Revenue Rules or Revenue Rules!, with Cody Ward

How much attention does your Marketing department give to Revenues?

This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric.  We talk about bold marketing, marketers being commissioned, the 3 biggest challenges marketers face, and the foolproof way to get more marketing budget.  

Cody is the VP of Demand Generation Marketing at Sequoia Consulting Group where he specializes in generating pipeline and accelerating revenue for hypergrowth companies via marketing.

 

Contact : Cody Ward

  1. Cody on LinkedIn
  2. Article “30 Revenue Rules for More Effective, Scalable and Predictable Growth

 


If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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